Are you ready for a brand that will answer your needs and has taken your skin tone and body shape into full consideration?
beingU, the exciting new lingerie brand for darker skinned women launched to the UKs lingerie trade in August this year. The full consumer launch will be in February 2012. The company, founded by dynamic entrepreneur, Sadia Sisay has the lingerie world (including retailers) buzzing with their exquisite debut collection featuring their revolutionary and innovative method of fitting briefs. They are promising a reduction in wedgies!
You only need to ASK your lingerie retailer if they will be stocking beingU, and tell them you would love to see this brand in their store. Write back to Africa on the Blog to let us know if you are prepared to ASK and what stores you will be speaking to.
Let’s all get involved and start your lingerie revolution. ASK so you can get!
Twitter: saraharrow
says:
As someone who is “spam” coloured I am annoyed that “nude” coloured undies are actually beige. I have never met a beige person!
Let me know when you bring out a spam coloured range Sadia, those of us with pink, white and red mottled skin will appreciate it
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Do not worry Sarah, it is on the way, we had to launch with a few colours and we plan to do skin tones properly for everyone!
Sadia
Twitter: ethnicsupplies
says:
I am very excited about this. I am tired of wearing nearly black stockings/tights what sort of colour is that anyway!
ethnicsupplies recently posted..Do UK African diaspora have a role in achieving the MDGs?
Yay! Great idea AND I was sold at wedgie reduction!
Nice job!
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